- Core Products: Known for intricate skeleton dials and transparent case backs that reveal internal mechanics without the need for batteries.
- Key Features: Most models feature stainless steel cases, luminous hands, and 3ATM water resistance suitable for daily splashes.
- Affordability: Positioned as a budget-friendly luxury alternative, with many designs inspired by high-end fashion capitals like France and Italy.
- Manufacturing: Part of the Guangzhou Ruixue Watch Company (founded 2006), it also manages sister brands Winner and Jaragar.